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BASF Makes Personalized Cosmetics a Reality

Investment in B2B Cosmetics leads to the launch of Emuage technology.

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By: TOM BRANNA

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B2B Cosmetics and BASF have developed a personalized cosmetics system. Following an initial investment by BASF in 2019, the companies have launched Emuage, a system which delivers freshly-made, personalized cosmetics to the users. The Emuage technology allows users to create their own individualized personal care products by simply choosing capsules, placing them into the machine and receiving the final formulas – for example hair, sun or skin care products. The technology received very posit...

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